“Keith is hilarious, makes it fun, and makes boring drills awesome. He gives me confidence and makes me feel like I can do it. He doesn’t yell at all and gets his point across. He genuinely cares about you getting better.”

“Fun, enthusiastic and knowledgeable are words heard when players are talking about a workout with Keith Friel. He provides a learning environment that is certain to elevate a player to the next level. His demeanor with the individuals he coaches is positive, motivating, encouraging and constructive, always finding the healthy balance between challenging at a high level yet uplifting.

His basketball knowledge and years of experience allow him to share and teach the game from a unique perspective. Keith focuses on the little details that make a big difference in each athlete’s game. Any player that is fortunate enough to work with him will quickly see that Keith knows how the game is played at the professional level and has the ability to teach players what they need to be successful at their next level.”

“He is caring, confident, helpful, knows the game and is different than many other coaches. He believes in me, is fun to be around and helped me improved my game to a new level.”